Elmer Roldan for Los Angeles City Council
SERVICES OFFERED: GRASSROOTS CAMPAIGN COMMUNICATIONS, CONTENT CREATION
As a volunteer communications strategist, I partnered with the campaign team to create social media content that reflected Elmer Roldan's lived experience growing up in the community he was running to represent. The campaign's messaging centered on people, not politics, using Elmer's personal story to connect broader policy priorities to the everyday experiences of District 9 residents. My role focused on translating that messaging into engaging social-first content across Instagram, TikTok, and Facebook, helping create a consistent digital presence that highlighted community voices, neighborhood events, campaign priorities, and opportunities for civic engagement. I also incorporated the campaign's people-first messaging into fundraising content, shifting donation asks toward investing in community leadership and a shared vision for the future of District 9.
Elmer Roldan
October 2025 - June 2026
9 months
My Contributions
Social Media Content
I created graphics, reels, and written content that introduced campaign priorities in an accessible and engaging way.
Campaign Storytelling
I translated the campaign's people-first messaging into stories that connected policy priorities with the lived experiences of District 9 residents.
Content Planning
I worked in partnership with other volunteers to support content planning around campaign milestones, community events, endorsements, and voter engagement opportunities.
Video Editing
I edited engaging short-form videos that highlighted neighborhood events, community conversations, and campaign activities.
Graphic Design
I designed graphics for social media and event flyers that maintained a consistent visual identity across campaign communications.
Community Engagement
I created content that amplified local voices and encouraged residents to engage with campaign events and priorities.
Featured Work
What I learned
One of my biggest takeaways from this campaign was seeing how much of a difference the right framing can make. Instead of leading with politics, we led with a person's connection to the community they wanted to serve. That shift made the content feel more human, more relatable, and ultimately more engaging. It's a reminder that behind every campaign, organization, or issue are people, and that's where I always try to begin.